1. General Provisions
1.1. This Privacy Policy (hereinafter referred to as the "Policy") defines the procedure for collecting, processing, and protecting the personal data of users of the Live English website (hereinafter referred to as the "Website").
1.2. By visiting the Website and using its services, you agree to the terms of this Policy. If you do not agree with its provisions, please refrain from using the Website.
1.3. The Website Administration guarantees the confidentiality of users' personal data in accordance with the current legislation of Ukraine on personal data protection.
1.4. In this Policy, "personal data" refers to any information that allows a user to be identified, including but not limited to: name, surname, email address, phone number, as well as data related to the use of the Website.
1.5. The Website Administration reserves the right to make changes to this Policy without prior notice to users. The updated version of the Policy will be published on this page, and continued use of the Website after changes are made constitutes your acceptance of the updated terms.
1.6. This Policy applies exclusively to theLive English Website and does not regulate the collection and processing of data on third-party resources, links to which may be posted on the Website.
2. Information We Collect
2.1. Personal Data Provided by Users
We collect personal data that you voluntarily provide while using the Website, including when you:
- Fill out registration or contact forms.
- Submit an application for training or sign up for a trial lesson.
- Subscribe to newsletters or request informational materials.
- Contact us via email, chat, or other communication channels.
Such data may include:
- First and last name.
- Phone number.
- Email address.
- Other information you voluntarily provide when communicating with us.
2.2. Automatically Collected Data
When using the Website, we may automatically collect certain information, including:
- Technical data: IP address, browser type, operating system, interface language.
- Activity data: pages you view, visit time and date, session duration, referral source.
- Cookies: used to analyze user behavior, improve the Website's functionality, and personalize content.
2.3. Sensitive Personal Data
We do not collect or process sensitive personal data (racial or ethnic origin, religious beliefs, political views, health status, etc.).
3. How We Use Collected Information
The collected information is used for the following purposes:
3.1. Providing and Improving Services
- Processing training applications, registering for trial lessons, and managing your account.
- Ensuring high-quality communication and customer support.
- Adapting training programs to meet your needs.
3.2. Communication with Users
- Sending important notifications, course updates, and changes to the privacy policy or terms of use.
- Sending marketing and informational materials (only with your consent).
- Responding to your inquiries and processing feedback.
3.3. Analytics and Website Improvement
- Analyzing website traffic and studying user behavior to optimize content and enhance user experience.
- Using cookies and other technologies to personalize website interactions.
3.4. Security and Legal Compliance
- Protecting the Website and users from fraud, unauthorized access, or security breaches.
- Complying with applicable laws and legal obligations.
3.5. Data Sharing with Third Parties
We do not share your personal data with third parties without your consent, except in cases required by law (e.g., upon request from government authorities or to fulfill legal obligations).
4. Data Protection and Storage
4.1. Data Protection Measures
We implement all necessary technical and organizational measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. These measures include:
- Using modern encryption and data protection methods.
- Access control—only authorized personnel have the right to process personal data.
- Regular software updates and security system monitoring.
4.2. Data Retention Period
We retain your personal data only for the period necessary to fulfill the purposes outlined in this Privacy Policy. The retention period may vary depending on:
- The duration of your use of our services.
- Legal requirements for data retention.
- The necessity to protect our legitimate interests (e.g., in case of legal disputes).
4.3. Data Deletion Conditions
You have the right to request the deletion of your personal data. We will delete your information if:
- It is no longer needed for service provision.
- You withdraw your consent for its processing (provided that processing is not required by law).
5. Cookies and Tracking Technologies
5.1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit our website. They help us improve website performance, ensure its proper functioning, and provide a more personalized user experience.
5.2. What Cookies Do We Use?
We may use the following types of cookies:
- Necessary Cookies – Enable core website functions (authentication, navigation, security).
- Analytical Cookies – Help us analyze user behavior on the site to improve it (e.g., Google Analytics).
- Functional Cookies – Remember your preferences, such as language or region.
- Advertising Cookies – Used for displaying relevant ads and marketing purposes.
5.3. How Do We Use Cookies?
Cookies help us:
- Ensure the proper functioning of the website.
- Remember your preferences and enhance your user experience.
- Analyze website traffic and the effectiveness of marketing campaigns.
5.4. How to Manage Cookies?
You can manage or disable cookies in your browser settings. However, please note that disabling some cookies may affect the functionality of the website.
6. User Rights
We adhere to privacy principles and ensure that you have control over your personal data. Under applicable law, you have the following rights:
6.1. Right of Access
You can request information about what personal data we store and how we process it.
6.2. Right to Rectification
If your data is inaccurate or incomplete, you have the right to request its correction.
6.3. Right to Erasure ("Right to Be Forgotten")
You can request the deletion of your personal data if it is no longer needed for the purposes for which it was collected or if you withdraw your consent for its processing.
6.4. Right to Restrict Processing
You have the right to request a temporary restriction on the processing of your data in cases specified by law.
6.5. Right to Object
You may object to the processing of your personal data in certain cases, such as for marketing purposes.
6.6. Right to Data Portability
You can receive your personal data in a structured format and transfer it to another service provider.
6.7. Right to Withdraw Consent
If your data is processed based on your consent, you can withdraw it at any time, and we will stop processing your data (except in cases where processing is required by law).
6.8. Right to File a Complaint
If you believe that your rights have been violated, you have the right to file a complaint with the relevant data protection authority.
7. Changes to the Privacy Policy
We reserve the right to update or modify this Privacy Policy from time to time. Any changes will be published on this page with an updated date. We recommend that you periodically check this page to stay informed about any updates. If we make significant changes, we will notify you in a more prominent way, such as via email or on our website's homepage.
By continuing to use our services after changes to this Privacy Policy, you confirm your acceptance of these changes.